Slow Food Nation
Slow Food Nation is a campaign that seeks to change the way America eats.
The campaign begins in Spring 2007 with the launch of Slow Food founder Carlo Petrini’s book, Slow Food Nation, and will culminate with a World’s Fair style event in San Francisco, May 2008. Its goal is to galvanize the US Slow Food movement into a force for change and engage a new, broad, inclusive demographic centered around food communities. As a homegrown alternative to America’s fast food culture, Slow Food Nation will highlight the positive, life-enhancing benefits of food that is good, clean, and fair.
Slow Food Nation will leverage national print, radio, and video media to communicate that we are what we eat. Food production and consumption touches every major issue facing the American public: health, poverty, the environment, farm subsidies, globalization, immigration, children, education, and the economy. Slow Food Nation will unite all of these causes under a single canopy: one that directly affects each and every citizen three times a day.
The first Slow Food Nation event will be a diverse, four-day-long gathering attracting 50,000 participants and over 300 producers, farmers, growers, policy makers, and chefs. The event will cement the cause in the US, bring together diverse national participants, and tap into a variety of media streams. Slow Food Nation will be akin to a lively fair or unique discovery museum, involving participants in Slow Food’s enjoyment of our food and the cultures that surround it. The event will include a market of artisan American products, a world-class film festival, symposia, lectures by luminary thinkers, exhibits, artisan products, tastings, music, and demonstrations. It will also be the first cohesive display of uniquely American culinary traditions, from Anishinaabeg wild rice to Amish shoofly pie; from Creole shrimp etouffe to Northwest Chinook salmon.
After the San Francisco event, Slow Food Nation will “go on tour” and hold subsequent events around the country to highlight regional issues, foodstuffs, farmers, chefs, and producers.
Questions about Slow Food Nation? Please contact the Slow Food Nation office:
The Dante Building1606 Stockton Street, Mezzanine
San Francisco, CA 94133
slowfoodnation at slowfoodusa dot org